One of the top 5 beauty trends in the world, is anti-pollution skincare products. Is this only a fad or should you be concerned about the effect of pollution on your skin? Surely as a South African, you don’t have to be too worried about air pollution? Especially living in the Western Cape…
According to the WHO (World Health Organization), 1 out of 10 people dies yearly from pollution. In South Africa, 7.4% of deaths are caused by pollution. That is about 21,000 South Africans.
The World Health Organization defines air pollution as “contamination of both indoor and outdoor environments by any chemical, physical, or biological agent.”
You may think to stay away from the smog, and dirty exhaust fumes safeguard you, but it doesn’t.
Why Your Skin Needs Protection Against Air Pollution
It’s not always what you can see that kills or damages your skin. The culprit, PM 2.5, is 40 times smaller than a grain of sand. PM stands for particulate matter and 2.5 is the size of the particle.
As the largest organ in your body, your skin is daily exposed to PM 2.5 in the environment—indoors (fires, cooking, smoking) and outdoors (on sunny and cloudy days).
The main function of the skin is to be the barrier that protects the body from harmful environmental elements like viruses, bacteria, sunlight, allergens and particular matter. There are four ways the skin barrier can be penetrated and cause you harm:
· Scrapes, scratches, and cuts (mechanical)
· Moving through hair follicles (trans-follicular)
· Moving through skin cells (trans-cellular)
· Moving in between the spaces of the skin cells (intracellular)
Hair follicles cover 10% of the skin area that is exposed to the environment. The follicles are large enough for particulate matter to enter the body.
The moment your skin detects this foreign matter, the skin’s immune system reacts to isolate and remove the danger. This process causes inflammation and leads to various skin issues and diseases:
· Age Spots
· Skin Ageing
· Skin Cancer
Is it possible to contain and prevent the damage caused by PM and other air pollution substances? Yes, it is. How? Help your skin do its job by protecting your skin so it can protect your body.
How To Protect Your Skin Against Air Pollution
When you use an anti-pollution face cleanser, moisturizer, and sunscreen, you help your skin fight air pollution. Some beauty products may contain ingredients against air pollution, but it isn’t necessarily the shield that actively protects the skin.
Matis Essential Micellar Water face cleanser, MatisCity moisturizer, and City Protect 50 sunscreen contain active ingredients that create the shields pollution can’t penetrate.
The first time you use these products, you’ll be shocked to see how dirty the “clean” air was. Then the gratefulness sinks in when you realize this triple shield protected your skin against all that filth.
Essential Micellar Water: Anti-Pollution Face Cleanser
As a face cleanser, Essential Micellar Water, cleanses and removes make-up traces and air pollution impurities. Pollution suffocates your skin cells. By eliminating pollution, the cleanser allows your skin to breathe.
This gentle cleanser can be used around your eye contour areas as well.
MatiSCity: 24 Hour Treatment Cream – MatiSCity is a moisturizer and anti-pollution cream that limits and works against skin issues caused by pollution:
· Dull complexion,
· Dry skin,
· Inflammation, and
· Oxidative stress
MatiSCity hydrates the skin and calms the inflamed skin. The moisturizer heals the oxygen-deprived skin giving you a bright, healthy complexion.
City Protect 50: Anti-Pollution Sunscreen – City Protect 50 is a fluid sunscreen you can daily apply under or over your make-up.
The triple action shield protects your face against pollution, ultraviolet rays, infrared light, and blue light emitted from computer screens, smartphones, and tablets.
Why use Matis Anti-pollution cleanser, moisturizer, and sunscreen? How do these products work?
Essential Micellar Water, MatiSCity, and City Protect 50’s active ingredients limit and combat the negative effect of pollution by:
· Double antipollution action with Matisystem PMO3. Strengthens the skin barrier and protects the skin against PM 2.5 penetration. Free radicals are trapped and neutralized. Repair of cellular metabolism reduces inflammation and restores the energy levels.
· Aquaregul Complex. Limits dehydration by strengthening the barrier and optimizing skin water reserves.
· Cranberry Extract. The antioxidant properties help fight premature aging of the skin caused by pollution.
· Roses’ Floral Water. Soothes and calms the inflamed and irritated skin.
Help protect your skin so that your skin can protect your body. To find the closest Matis Salon, phone Makarios Distribution. If your beauty salon doesn’t stock Matis product, then ask your skincare therapist to give us a call.
If you’ve never experienced Matis, why don’t you book your free skin analysis? Contact Makarios Distribution to direct you to the closest Matis Salon.
Your Matis beauty expert will guide you in how to care for your skin with the right products and treatments.
Call Mari on 082 546 3454 or email us [email protected]