Cotton On to hit the shores of Cape Town

In a move set to excite the people of South Africa, leading Australian retail brand, Cotton On, has recently opened its doors at the V&A Waterfront in Cape Town.

At 1500 square metres, the new Cotton On store is the largest in the Western Cape and offers collections from Cotton On, Cotton On Body, Free and Rubi Shoes. The stable of Cotton On Group brands delivers on-trend basics and fun, affordable fashion which South Africans have come to know and love.

Since opening their first store in 1991 in Australia, the Cotton On Group has been rapidly growing with no plans to slow down. Now with over 1300 stores in 17 countries, the Cotton On Group maintains its commitment to reach more people across the globe. The Australian retail giant has been operating in South Africa since 2011 and has opened over 90 stores nationwide.

Free by Cotton On, which launched in South Africa in 2013, is also available at the new V&A store catering to the free-spirited, independent minded boys and girls (9-14 yrs) who have outgrown the kids range and are too young for adults, but want to wear a brand that allows them to express their individuality and have fun with their fashion. Free by Cotton On makes it easier for South African parents who struggle to make a transition from Cotton On Kids to finding a brand that they feel is appropriate for their “tweens” to wear.

Focussing on building a progressive future, the Group’s philanthropic arm, the Cotton On Foundation, has funded projects to the value of and provides opportunities in education, healthcare, infrastructure and sustainability, all with the aim of ending global poverty. Their recent partnership with the Nelson Mandela Foundation is indicative of their commitment to the South African community, where they will generate funds with the aim of reaching 5000 children through the sale of Foundation products in Cotton On stores nationwide.

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