City and SA Rugby Union score a hat-trick with HSBC Cape Town Sevens deal

The City of Cape Town’s Council today approved an agreement that will see Cape Town hosting the HSBC Cape Town Sevens tournament for the next three years.

If the 2015 numbers are anything to go by, then 10 – 11 December 2016 will be another bumper rugby weekend for the Mother City.

‘It’s all systems go and we are waiting to extend a warm Cape Town welcome to the capacity crowds on both days. All 55 000 tickets for each day have sold out. The cherry on the top for all of us South Africans is that the BlitzBokke will run onto the field as the leaders on the log. Rugby is personal for me and I understand the sheer commitment it takes to win. I therefore wish to congratulate the management, captain and players of the BlitzBokke for their stellar performance over the past weekend in Dubai. We extend a warm Cape Town welcome to you. The Mother City and South Africa are ready to support you on our home ground and at our world-class Cape Town Stadium,’ said the City’s Mayoral Committee Member for Tourism, Events and Economic Development, Councillor Eddie Andrews.

The 2015 inaugural event proved to be a resounding success. Over the two days, more than 106 000 spectators packed the Cape Town Stadium to enjoy some fast-paced action on the field. These numbers translated into an estimated R539 million economic injection into local coffers.

‘We look forward to once again extending a jovial welcome to the other team players, their management, coaching and support staff. We love having you here as you play the game you love. Cape Town is known for its ability to be the perfect host. We also welcome all the die-hard rugby fans from Cape Town, South Africa and around the world. Do enjoy your stay in our beautiful city, cheer on your teams, and be prepared for a memorable Cape Town experience. I urge rugby lovers to come out this weekend and support our defending champions. They embody the Cape Town gees and will once again show us what they are made of.’ said Councillor Andrews.

Last year, the spectator profile was made up of 34% from Cape Town (local), 21% from the Western Cape excluding Cape Town, 22% from the rest of South Africa, and 23% from other countries.

The average total visitor spend was R122 million spent by international fans, R154 million by domestic fans, R44 million by locals and about R3 million by the visiting teams (source: South African Rugby, study conducted by Grant Thornton).

Temporary road closures will be in place around the Cape Town Stadium to accommodate the thousands of fans making their way to the games this weekend.

In addition, the City has put in place a detailed transport plan to facilitate the ease of movement to the stadium. Rugby fans are urged to make use of the MyCiTi event shuttle that will depart from the Civic Centre bus station. This service will be free to event ticket holders.